Quick answer
BUBS is the vegan Swedish candy everyone is hunting for: every BUBS gummy is gelatin-free and vegan, with the same chewy, foamy bite that made Swedish candy go viral on TikTok. At Carian's Bistro, all three BUBS flavors are $3.99 a bag, shipped from the US, so you can build a fully vegan Swedish candy haul without the Stockholm plane ticket.
Why most gummies are not vegan (and BUBS is)
Here is the thing nobody tells you at the candy aisle: almost every gummy you grew up eating is made with gelatin. Gelatin is the stuff that gives gummies their bounce, and it comes from animals, which means standard gummy bears, worms, and rings are off the table if you eat vegan or plant-based. That is why finding a gummy that is actually vegan feels like a cheat code — and why BUBS blew up the way it did.
BUBS skips gelatin entirely. The whole BUBS range is gelatin-free and vegan, using plant-based gelling instead, so the chew comes from the recipe, not from animal ingredients. You get the same bouncy, foamy Swedish bite, the same sour coating, the same skull and oval shapes all over your feed — just without the ingredient that locks most gummy fans out. It is the rare viral candy that almost everyone at the table can eat.
What makes BUBS different from regular gummies?
Two things: ingredients and bite. Most American gummies are gelatin-based, waxy, and one-note sweet. BUBS candy is gelatin-free and vegan across the range, and the texture is Swedish, not American: foamier, chewier, and softer, with sour coatings that commit to tart instead of dusting sugar with a hint of sour.
Then there are the shapes. Skalle means skull in Swedish, and BUBS sour skulls are candy you recognize from across a room. The ovals are just as iconic. That visual punch is half the reason haul videos go viral — a bag of pink skulls looks like nothing else in the candy aisle, and the foam bite is the texture Americans say they cannot find in US candy.
The vegan BUBS lineup at Carian's Bistro
We stock three BUBS flavors, all vegan, all gelatin-free, all $3.99 a bag in a 5-pack:
- BUBS Sour Skalle Fruity Flavour Mix — the icon. Sour-coated fruity skulls in one bag, so every handful changes flavor. The strongest sour hit of the three and the bag that started the US BUBS hunt. If you buy one BUBS first, buy this one.
- BUBS Sour Oval Strawberry & Vanilla — the two-flavor one. A tart, sour strawberry shell around a smooth vanilla center, so one piece gives you sour fruit first and creamy sweetness second. It eats like a tiny strawberry-and-cream dessert that fights back a little.
- BUBS Raspberry Skalle Foam — the soft one. Pink foam skulls with a clean raspberry flavor, no sour coating, marshmallow-adjacent and pillowy. The gentlest BUBS we stock and the safest first bag for anyone who is sour-shy.
All three together are $11.97 before shipping, which is the full BUBS starter mix fans build on TikTok: one sour, one sweet-sour, one foam. Want the full flavor-by-flavor breakdown? We ranked all three in our BUBS Candy: The Complete Flavor Guide guide.
Is all Swedish candy vegan?
No, and this is the part worth knowing before you fill a cart. BUBS is the standout because its entire lineup is gelatin-free and vegan, but not every Swedish candy is. Some Swedish sweets contain beeswax or other animal-derived ingredients, and some brands in the same pick-and-mix wall use gelatin like everyone else.
That is exactly why the vegan label matters, and why you should always check the ingredient list on each product page if it matters to you. At Carian's Bistro, the BUBS Sour Skalle Fruity Flavour Mix is labeled vegan right on the product page, and our Swedish Candy collection flags the vegan picks so you do not have to guess. If you are building a fully vegan haul, start with the three BUBS bags above and add only products that say vegan on the page.
How to build a vegan Swedish candy haul
A good haul is a mix, not a pile of one bag. Here is the move:
- Start with the BUBS trio. Sour Skalle Mix, Sour Oval, and Raspberry Foam at $3.99 each cover sour, sweet-sour, and soft in one order.
- Add a low-sugar option. Pändy low-sugar gummies at $4.99 (Watermelon, Sour Cola, Cherry, Berry Ovals) keep the haul fun if you are watching sugar. Check the product page for the vegan label before adding.
- Keep it sealed and cool. Store your candy in a cool, dry place away from sunlight, sealed in its original packaging until you are ready to eat. Foam and gummy candies stay soft and fresh longest that way.
- Film the taste test. Mix sour, foam, and sweet-sour in one haul and you get the most dramatic reactions — which is the whole reason Swedish candy hauls took over TikTok in the first place.
Our Swedish Candy collection stocks 21 Swedish candy products, so you can build the whole mix in one order, shipped from the US with no import wait.
Where can you buy vegan Swedish candy online in the USA?
BUBS now appears in some Walmart and Five Below stores, but flavors rotate, the vegan bags sell out fast, and the selection is hit or miss. Buying online gets you the full vegan lineup in one place, at a listed price per bag, with the vegan label right on the product page.
All three BUBS flavors are $3.99 at Carian's Bistro in our Swedish Candy collection, shipped across the US. No scavenger hunt, no guessing at ingredients, no flying to Stockholm. Just the vegan gummies everyone wants, in your cart in one click.
Frequently asked questions
Is Swedish candy vegan?
Many Swedish candies are, and BUBS is the standout: their entire lineup is gelatin-free and vegan, which is rare in the gummy world. Not every Swedish candy is vegan though, since some contain beeswax or other animal-derived ingredients. Check the ingredient list on each product page if it matters to you.
What makes BUBS candy different from regular gummies?
BUBS is Sweden's famous gelatin-free candy brand, known for bold shapes like sour skulls and a chewier, foamier bite than standard American gummies. The flavors skew tart and fruity rather than just sweet. We stock BUBS favorites including the Sour Skalle Fruity Flavour Mix at $3.99, so you can taste what the hype is about.
What is Swedish candy?
Swedish candy, or lördagsgodis (Saturday candy), is Sweden's pick-and-mix candy culture: gummies, sours, foams, chews, and licorice sold by weight and mixed to taste. It blew up in the US because the textures and flavors are different from American candy, less waxy, more fruity, with cult favorites like sour skulls and foam ovals. Our collection stocks 21 Swedish candy products so you can build your own mix.
Why is Swedish candy so popular in the US?
It started with TikTok creators filming Swedish candy hauls and taste tests, then went mainstream when stores like Five Below and Walmart started carrying it. Americans love the novelty: flavors and textures you cannot find in domestic candy, plus the fun of mixing your own bag. Demand is still climbing, which is why we keep 21 options stocked.
Where can I buy BUBS candy near me?
BUBS is now carried by some big-box stores, but selection is hit or miss and popular flavors sell out fast. Ordering online gets you the full lineup in one place with flavors stores do not carry. Our Swedish Candy collection ships across the US, so the candy comes to you instead of a scavenger hunt.
Are your imported candies authentic?
Yes. We source our Swedish candy, including BUBS, through established import channels, and every product page shows exactly what you are getting. If a product is the real imported article, the packaging and branding will tell you. No knockoffs, no mystery repacks.
